cinema manual

1. Step by Step Cinema Operations – For Staff Use  

 

Table of Contents

 

1.0 Tickets

1.1 Selling Tickets

1.2 Setting Up Ticket Computer

1.3 Setting up Showtimes

1.4 Ticket Classes

1.5 Advising Projectionist

1.6 Advance Bookings

1.7 Fire Drill

1.8 Watching Doors

1.9 Finishing Count

1.11 Fundraising

2.0 Door Staff and Ticket Security

2.1 Disturbances

2.2 Smugglers

2.3 Cheats

2.4 Doors and Curtains

3.0 Candy

3.1 How to Make:

3.12 Popcorn

3.13 Ice Creams

3.14 Ice Cups

3.2 Finishing Count

3.3 Stocktake

4.0 Projection Rooms

4.1 Threading Projectors

5.0 For all projectors

5.1 PLATTERS

5.2 BIG REELS

5.3 LENSES

5.4 Rewinding

5.5 Screening ads

5.6 Making Up a Movie

5.7 Breaking Down Movies

5.8 Sending/Dispatch

6.0 Cleaning – NEW ADDITION!!! – methods to cut cleaning times by over 70% !!

6.1 All Cinemas

6.2 All Areas

7.0 Film Booking

8.0 Maintenance

8.2 Air-conditioning

8.3 Toilets

8.4 Plants

8.5 Paint

8.6 Exit Signs

8.7 Fire Extinguishes

8.8 Fire Hoses

9.0 Advertising

10.0 Staff

11.0 Computers

11.1 Website

12.0 Personnel Contact List

 


2. Building From Scratch

How to do it without paying a million for the franchise plans

 

Cinema Design – How to layout for maximum return considering:

  • Traffic flow
  • Staff accessibility – require fewer staff
  • Building appearance (Exterior)
  • Correct positioning of building
  • Air conditioning
  • Fire safety equipment

–          Hoses

–          Extinguishers

–          Evacuation Plan & Notification

  • Carpet
  • Seats
  • Acoustics
  • Recommended Measurements
  • The usual pitfalls

 

 

Mega Screens and Big Screens

  • How many Mega screens to standard screens
  • Dimensions and proportions
  • Curved or straight
  • Screen surfaces
  • Colour and surface treatments
  • Lighting

 

Foyer

  • Making use of foyer space
  • Positions of ticket and candy bar advertising screens
  • Session time signs
  • Promotional material

¨      Coming movies poster boxes

¨      Cardboard display stands (Standees)

  • Wall and ceiling treatment
  • Candy bar advertising promotions

 


Car Parking and Council Approvals

  • Town plan/local shopping centre
  • Car parks required per person or per square metre
  • Council application requirements
  • Access to highway
  • Noise issues
  • Competitors objections to council approval
  • Making a deal with shopping centre owners
  • Rent – flat %
  • Outgoings

Ø Agent fees

Ø Promotional contributions

  • Rates & Taxes

Candy Bar

  • Fit out
  • Cash control

Ø Computer hardware and software

  • Popcorn

Ø Machine and how to make

  • Drinks

Ø Profit %

Ø Cans and bottles

Ø Post mix

Ø Ice drinks – Machine

  • Ice Creams

Ø Scoop

–    Tools

–    Raw Materials

Ø Soft Serve

–    Machine

–    Raw Materials

  • Chocolates

Ø Display

Ø Sizes and types

  • Novelty Lines
  • Boost the sales
    • An extra purchase
    • Sharing
    • Combo deals

 

 

 

 

 

 

 

 

3. Financing the Project

 

Example Cash Flow Sheets & Templates

  • Show profit at 3 through to 6 visits per head of population to the cinema in your city

 

Rent Formula

  • Contracting with the landlord to subsidise rent as your cinema will attract people to

the shopping centre

 

Leasing Equipment

  • Tax advantages over bank overdraft

 

Government Subsidies (Tailored to your geographic location)

  • Deals extended to existing operators

–    How to use them in your area

  • How to acquire local population and industry statistics

 

 

 

 


4. Suppliers

 

Equipment

  • Film Projection
    • Projection operating procedure & servicing of euipment

Ø In your country

Ø Digital Sound – how to do it best for less

Ø List of world wide suppliers

–    Names, addresses, fax, phone, email

Ø Automation

–    How it works

–    How much it costs

  • Digital Projection

How to keep up with the latest without breaking the bank

  • Seats

Ø Make your own

Ø Refurbish older seats

Ø List of suppliers with pictures of products

  • Carpet

Ø Supplier list

Ø What type to use

  • Candy

Ø List of suppliers with pictures of products

Ø Recommend type to use

  • Security

Ø Closed Circuit TV cameras (CCTV)

Ø Monitor | Switching | Recording in phases (4 pictures at once)

Ø Time lapse recorders

Ø Burglar alarms with automatic open/close login

Ø Monitored burglar alarm

Ø Telephone line & Internet surveillance

 

Stock – Computerised Stock Control

Ø Candy Bar

–    Confectionary suppliers

Ø Ice cream

–    Chocolate coating

–    Cones

Ø Potato chips

Ø Bulk lollies

–      Sold in bags, cups or weighed

  • Refrigeration

–      Drinks

–      Post Mix

–      Frozen drinks

  • Popcorn

–     Corn poppers

–     Warmers

Ticketing Systems

  • Computer programs available
  • selling on line

 

Film Distributors

Ø Major

–    Contact details

–    Policy

Ø Independent

–    Contact details

–    Policy

Ø How to get the best deal from suppliers

–    What you need to know

–    How to approach suppliers

 

 

The manual is tailored to your geographical area


5. Staff & Management

Selection

  • Attracting the right people
  • Advertising
  • Checklists
  • Examining applicants
  • What to look for in cinema workers

 

Motivation

  • Focusing the mind for success
  • Emotional intelligence
  • Emotional conditioning
  • Checking and rewarding

 

Training

  • Learning steps listed for each department

 

 

6. Cinema Business Cooperation

 

  • Conventions listed for your country and around the world
  • Theatre owner groups

–    Your country and around the world

–    What they offer

  • Who owns which screens and what production companies
  • Working in with other businesses

–    Accommodation and restaurants

–    Retailing and merchandising

–    Other nearby cinemas

 

Film Supply Govt. Watchdogs – Australia

  • Who will supply what to whom
  • Recourse available if you cannot get a film
  • Government recommendation
  • Legal recourse
  • Buying groups
  • Other countries on application

 

How to get the new films from distributors

  • Film booking and buying groups and agents listing
  • How much to pay and agent

o The right group for you

o The services offered

  • How to get the most out of a group buying service
  • Other countries on application

 

 


7. Advertising

 

Television

  • Matching TV shows to movies
  • Pricing
  • Checking your ads
  • Reconciling the bill
  • Production charges
  • Producing the clips for TV
  • Securing a monetary contribution (subsidy) from the film distributor
  • Tie in promotions with retailers

 

Radio

  • Selecting times
  • Promotional ideas
  • Which station to use
  • Pricing
  • Checking ads and accounts
  • Production charges
  • Soundtrack use
  • Film distributor monetary contribution (subsidy)

 

Newspaper

  • Session time directory
  • Display ads
  • Which paper
  • What page to specify
  • Rates and accounts
  • Promotional ideas
  • Editorial and reviews
  • Colour

 

Computerised Phone Start Times and Other Information

  • Suppliers of professional digital information systems
  • How to do it for $500 a line

 

Mailing List

  • How to get a hot mailing list of your customers

 

Internet Advertising

  • Setting up your web page
  • Link to other sites
  • Maintaining and keeping your site up to date
  • Special services your website can provide
  • Search engines
  • Promoting your website

 

 

 

Leaflet Distribution

  • On foot and at theatre
  • On Foot

o Recommended distribution and coverage

  • At Theatre

o Change it daily

  • Commercial Printers, photo copier, ink jet printer, laser printer
  • How to do it economically and effectively including, outside advertising

 

Tie in Promotion and Ideas for Films

  • Window Displays
  • Ticket giveaways
  • Premieres & charity fundraisers
  • Lucky door prizes
  • Talent quests
  • Fire works
  • Sport sponsorship
  • Fancy dress contest
  • Laser shows
  • Staff dress up promotions
  • Contra deals with other businesses
  • Frequent movie goer deals
  • Theatre debit cards
  • Phone canvassing
  • Door to door canvassing
  • Weird ideas for promotions
  • Specific film releases

 

 


8. Screen Ads: The Revenue Producer

 

Slides

  • Projector lenses
  • Tape sinks and how to do it
  • Art work – making the slide
  • Selling
  • Billing
  • Promotional

 

Movie film ads; local, national

  • How much do they pay

o Distributing Agents

o Recommended deals

  • Making your own  movie shorts
  • House advertising:

o still adds

§ Sample artwork

 

§ Where to buy them

§ How much

  • Etiquette policy trailers
  • Candy bar ads

 

 

9. Creating a Local Agency for Cinema Supplies

 

Projection Equipment

  • Importing
  • Servicing
  • Selling

 

Films

  • Buying the local rights
  • Distributing locally

 

Accessories

  • Screens
  • Lamps
  • Lenses
  • Computer software

 

Consumables

  • House film trailers
  • Splicing tape
  • Ticketing supplies
  • Candy bar supplies

 

 

10. Renovating an Existing Cinema or Other Building

  • How many screens
  • Sound proofing and acoustics
  • Retaining heritage?
  • Safety requirements

–      Build Materials

–      Layout and exits

  • Working hazards
  • Council approval
  • Parking
  • Hidden costs